Making headlines for exquisite reasons, a recent study by E&Y and FICCI states that the burgeoning Indian beauty & wellness market is expected to grow by 30-35% for the next five years. It is estimated that the total Indian beauty and cosmetic market is growing at an astounding rate of 15-20% per annum. Segment-wise too, the beauty industry is on an upward swing with spas, alternative beauty therapies and beauty services expected to rise in the growth graph by 30% year-on-year and weight management oriented segments such as fitness & slimming centers likely to grow by around 25% year-on-year. A buoyant mood shared by the fact that estimates pin Indian retail market as the world’s 5th largest.

Initiating such phenomenal growth behind the upbeat personal care and fitness services are the dual factors of aspiration, for an appealing body image, and the financially independent and confident modern woman. With attractive and confident appearance becoming an integral part of today’s lifestyle, the investment in beauty products and grooming treatments is essential. Traditionally considered a women’s segment, men are